Amazing Things, with Amazing People, in Amazing Places

Darin Roberge is President of Motorwerks Marketing, the premier, full-service marketing and creative agency serving the classic, collector and specialty automotive industry. Motorwerks is headquartered in sunny Gilbert, Arizona.

Born into and raised to be a lover of all cool things on wheels, some of Darin’s earliest memories revolve around trips to his retired racecar driver Grandfather’s motorcycle dealership in his hometown of Denver, Colorado and adventures in the various sports and racing cars that his uncle, a former European Motorcross Champion, was seemingly always exposing him to (usually at breakneck speeds and around extremely sharp corners). As a result of their passions, in 2014, Darin began to follow in his own and was enlisted by internationally renowned collector car auction house, Russo and Steele Collector Automobile Auctions, where he served as head of their Marketing and Media departments and acted as their primary media spokesperson until 2018.

In late 2017, Darin founded Motorwerks with the desire to revolutionize and make more readily available high quality, Fortune 500 level marketing services to the small and medium sized businesses that largely populate the landscape of the collector car market space. This approach has paid off, as in just a few short years, Motorwerks has become one of the field’s highest volume marketing agencies and a dominate, leading force in the industry, reaching tens of millions of enthusiasts with the work that they accomplish on behalf of their clients each month.

Over the course of his tenure, Darin has also become a well-known and highly respected collector car market analyst and expert and has been quoted across many of specialty and collector automotive’s most important outlets including, MotorTrend, Autoblog, Motor Authority, Sports Car Market, Classic Motorsports, All Collector Cars and more. He has additionally been seen on CNN, Fox, NBC, ABC, CBS, Weather Channel, Motortrend/Discovery, Bravo Network and dozens of mainstream radio and editorial outlets across the globe. He is also seen by tens of thousands of enthusiasts annually as official Host and Emcee of the Concours In the Hills and the Copperstate 1000 Kickoff and Car Show. Darin is currently a contributor to ClassicCars.com – the world’s largest collector car website, is the Host of Sports Car Market Magazine’s weekly Buy, Sell, Hold: Spotlight YouTube show and podcast and publishes the weekly Z260 Newsletter to his over 20,000 subscribers.

Also active in his community, Darin serves on the Board of Directors for the Township Community Organization and is a member of Gilbert’s Transportation Task Force. He has also passed this desire to serve through Motorwerks, wherein they currently represent a number of charity clients and have since helped them raise over $25 million dollars collectively to date.

In his “off time” Darin enjoys modern art, boxing, culinary arts, firearms training, playing blues guitar and of course, anything involving the world’s coolest cars and motorcycles.

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